THE NIGERIAN JOURNAL OF SOCIOLOGY AND ANTHROPOLOGY
ISSN: 0331-4111
Volume 5, No. 1, 2007
DOI: 10.36108/NJSA/7002/50(0140)
Modernity, McDonaldisation and Family Values in Nigeria
A.O. Olutayo & O. Akanle
University of Ibadan, Nigeria
Abstract
Societies change as they come in contact with external influences and social organizations and relations become more complex. The nature of change may be dramatic or gradual and, in either case, change affects the norms, values, beliefs, attitudes, socialization process, and the general ethics that distinguish the group from every other, especially in this age of globalization. Since change can either be positive or negative and may have practical implications for survival of the society in question, it is imperative to interrogate observable transmogrifications being experienced. This paper examines the emerging culture of consumption in Nigeria within the purview of fast food as an element of modernity, which significantly drives change in the country and its implications for indigenous values and national development.